Internet Statistics for online Insurance Sellers

Here is something interesting I found about internet statistics(from compete.com) for Sellers of Personal Auto on the web.

1. 21st Century Insurance - Regional Personal Auto Carrier selling Direct only
2. Progressive Insurance - National Carrier (with Direct and Agent Channel)
3. Geico - National Carrier selling direct only
4. Insweb - Online Insurance Agent
5. Insurance.com - Online Insurance Agent

Interpretation:

a) Geico and Progressive clearly take the cake for number of unque online visitors. So there is something to be said about Geico advertisements on TV.the caveman campaign seems to be paying off.

b) Insweb on the other hand relies purely on Internet advertising (google , yahoo etc). I had expected 21st.com to have more traffic as compared to Insweb. But to my surprise Insweb did better. So Internet Agents are not as far behind as I had thought.

c) Note that I compared various players in the Internet Channel (Direct and Agents). Let me see if I can get a similar charts for the travel industry comparing Delta /United and travelocity / expedia

d) The Avg time per visit probably maps to how long does it take to quote a policy.