The coolest feature of chrome

So - What do I like about Chrome . "Create Application Shortcut" - This is probably the reason Google created Chrome. Isnt it all about the platform.

You can create shortcut , put it on your desktop and open it directly as an application.
Now there is nothing new about this.

The cool part is that for Javascript heavy applications like gmail , Google Reader - it zooms. and atleast for google apps It seems like I do not sign in again.

I also like the application like look for chrome when opened through the shortcut.

Considering that Chrome's starts a new process for every tab - this use-case seems like the most used case for me , as pure HTML browsing is not cool in chrome , firefox is probably better .