Shame on you if you cannot start a .com now !
Life could not have been better for developers. I thought that what Amazon had done with AWS was the best developers could have had , But now we have one more entry into the space-- Google App Engine
It is interesting to see how the SaaS/HaaS space is shaping up. Googles App Engine seems like a layer above AWS. i.e a hosted development platform - the toolset for developing an application on App Engine will be focussed and consequently also limiting. App engine provides excellent integration to google's services(like single signon etc) but it is also limiting , i.e I cannot use Java (at least right now).
AWS on the other hand gives you more power (build your own machine the way you want it) but it has a higher learning curve and if you are running a shop on EC2 you will require a System Administrator to manage your website.
While at this nascent stage of Cloud Computing it seems obvious to compare AWS and Google's App Engine but I think that as the market evolves both the offerings will really address separate markets. Google will get its pie from transitioning the traditional Rapid Application development tool (RAD) customers and Amazon from the traditional IT Infrastructure shops. They certainly converge at some level but it will be years before that happens.
It is also interesting to see that traditional IT Majors like IBM , SUN and HP are missing in action from this revolution. One reason could be that at this point AWS and AppEngine seem like a mom-pop shop offerings(Small business and non mission critical) , how do these offerings translate to Enterprise customers and what are the SLA's that will mature these offerings to Enterprises is something I look forward to understanding in 2008.
Maybe Google and AWS needs someone like Capgemini or Accenture to do this.
If you have the time check out the video on google app engine